Thanks to James Howe of Comunicate & Howe for inviting Claire Kerr, Director of Digital Fundraising at Artez Interactive, and I to speak on March 8th at The Walper Hotel in Kitchener, and for allowing me to republish the Storify highlights here:
A crowd of more than 120 people attended this month’s Social Media Breakfast: Waterloo Region that featured Clare Kerr and Clare McDowall. It featured a presentation loaded with great information. It featured ideas to take social media beyond the basics and a look at the upcoming changes to Facebook pages.
Here is a look at some of the morning’s highlights as told through Storify with tweets from the session. Feel free to post comments and questions in the comment section at the end.
- “Warm, blustery & wet this morning in #cbridge, as I head to work & #smbWR in #kitchener
- “Knock ‘em dead Claire/Clare! bit.ly/yYpgZA @snotforprofit @claremcdowall @smbwr #smbwr @communic8nhowe
- “A full room at #smbWR, where @snotforprofit and @claremcdowall talk about social media for non-profits! – PT
It’s another great turnout at today’s #smbWR Thanks to @Communic8nHowe and @JackiYo for putting this on! http://pic.twitter.com/q9vdAJay- “Great place for pig tails – Heidelburg Hotel or Hog Tails…let me know if you want direction or an escort. #smbWR
- “#smbwr Canadians love to be online and ladies love social media. I can totally see that.
- “Over 60% of online Canadians maintain at least one social networking profile. Facebook is a top referrer to charity nonprofit pages #smbwr
- “online giving is the fastest growing form of fundraising and most cost effective via @snotforprofit #smbWR
- “People who are engaged with your org online are 7x more likely to donate, says @snotforprofit – food for thought @ #smbwr.
- “Single/social sign-in gives too much information. Yet it’s a growing trend. #smbwr
- “Expect to see more social login integration with online communities on proprietary platforms/sites #smbWR via @snotforprofit
- “Kerr: Infographics are a great way to communicate information visually. Easy to share. Another big trend. #smbWR
- “Participants (your supporters) who use social media raise 40% more at an event than those who don’t. Think abt a social media toolkit #smbwr
- “Kerr: Storify.com is a great tool to help share stories visually. Curates content including tweets. May need to try it for #smbWR
- “Kerr: Huge trend is to have a social media tool kit to help supporters to use SM effectively. #smbWR
- “Mobile is outstripping bigger computers. 1/2 people who access social do it mobile. #smbwr
- “Mobile optimization of your organization’s website is important – 1 in 5 visitors to a mobile site call your organization. #smbwr
- “integrate your mobile site by browser detection – don’t make it a separate site #smbWR
- “People are moving from text-to-give to giving via mobile sites/apps. #smbWR
- “A great, simple resource for quickly checking how well your site works for mobile: howtogomo.com/en/d/ #smbwr
- “If your organization uses WordPress, there are plugins to quickly enable you to have a mobile version of your site. #smbWR
